Jet2 slashes holiday prices to European destination after major travel firm folds

Balkan Holidays announced that it had ceased trading with immediate effect

Jet2 is offering customers £100 off holidays to Bulgaria following the sudden closure of Balkan Holidays. The offer is to make it ‘easier’ for passengers wanting to rebook holidays.

Award-winning Balkan Holidays announced on April 24 that it had ceased trading with immediate effect. The company, established in 1966, specialised in trips to the Balkan region of Europe, including Bulgaria, Croatia and Montenegro.

A spokesperson for the company said: "We regret to inform you that Balkan Holidays Ltd has, as of 24th of April 2025, closed for business in the UK. Clients currently on holiday will be unaffected.

"The company remains solvent, but has ceased trading, however all forward holiday bookings have been cancelled.

“All clients will be notified and refunded in full. May we kindly ask for patience as we process the refunds and appreciate your understanding.

“Thank you for your past business and please accept our most sincere apologies for the disappointment and inconvenience."

Following the news, Jet2holidays has launched an offer giving people £100 off holidays to Bulgaria for this summer and next summer if they have a myJet2 account. Those without an account can get £90 off.

The discount can also be combined with Jet2’s Free Child Place Holidays.

Steve Heapy, CEO of Jet2holidays said: “The closure of Balkan Holidays is very sad news indeed, and our thoughts are with everyone who is impacted.”

“We know there are many customers wanting to enjoy their well-deserved holidays to the Bulgarian sunshine, so we are making it easier for them by offering them money off, as well as a simple and easy way to book.”

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